The Japanese Marriage Preparation Bra

Triumph’s latest novelty bra features an electronic nuptial timepiece, putting women seeking spouses literally on the clock.

If an engagement ring is inserted into the mechanism, the countdown stops and the bra plays Felix Mendelssohn’s “The Wedding March.”

The bra also includes holders for the traditional seal some people use to sign off contracts and a pen for any possible nuptial agreement.

Triumph spokeswoman Keiko Masuda said the product, which is not for sale, would suit modern Japanese women who are no longer content to sit and wait for a potential husband to approach them.